RESERVED | The secret is revealed!
Leading fashion brand RESERVED is pleased to today release the full collection of imagery from its AW17 campaign shoot with the British super model Kate Moss.
The campaign, which contains fifteen hero images of the British fashion icon, was shot earlier this summer by renowned photographer Daniel Jackson and brings RESERVED’s identity to life in a way that will appeal to British consumers.
The classic monochrome shoot that contains hero pieces such as a deep aubergine PVC coat, that is set to be the must-have piece of the season and a luxury velvet and lace slip dress is a first for the brand, who have teamed up with Moss ahead of their first UK store launch on the 6th of September.
Monika Kaplan, Global Marketing Director for the brand says: “As a brand that has its DNA firmly rooted in style and individuality, Kate was the perfect choice.”
The brand, already has over 450 stores across 19 countries and offers trend-led fashion items to its customers at affordable price points. With collections refreshed every two weeks, the aim is to create a store where customers can come for both design-led fashion pieces and wardrobe staples, across menswear, womenswear and kids’ categories.