H&M | THE NEW H&M SPORT
H&M is proud to announce the evolution and growth of its H&M Sport concept in January 2014.
The new H&M Sport will offer greater choice and new designs for more sporting activities, reflecting the increasingly active lifestyles of women, men and children.
The new H&M Sport collection has been designed with input from world class professional athletes from the Swedish Olympic team, placing the emphasis on performance, with a natural instinct for fashion. As well as a new visual identity, H&M Sport will also get its own dedicated area in selected stores.
The expansion confirms H&M’s long-term commitment to H&M Sport, and its rapidly growing engagement with the world of sport.