TIGER keičia pavadinimą
Tiger is getting wings
The successful Danish design store Tiger is getting a new name. Moving forward from summer 2016 it will be called Flying Tiger Copenhagen and a new bouncy logo will salute the customers
Tigeris a global chain of quirky Danish design stores. The friendly shops are offering an inspiring variety of products for home, work and fun at surprisingly affordable prices. The company’s aim is to enable its customers to create great experiences and to carry out their dreams and ideas while having fun with family and friends.
The new name Flying Tiger Copenhagen and a new logo reflects the evolution of the company. From being a single local neighbourhood store in Copenhagen it has turned in to an international design store with its own product –development and award winning designs. The change also mirrors the surprising combination of products, the fun shopping experience and the Danish design heritage.
“We needed our name and logo to evolve with us. When you walk through our stores you are on a treasure hunt. The new name, Flying Tiger Copenhagen, illustrates our wish to surprise our customers. With the hand cut letters, the playful design and the wiggly eyes the new logo more clearly expresses our identity,” Global Brand Director of Flying Tiger Copenhagen, Tina Schwarz, explains.
The new name and logo-design has already been implemented in the company’s external communication. Moving forward all new stores will open as Flying Tiger Copenhagen and in the coming years the store signs on other shops will follow.
The first Tiger store opened in 1995 in Copenhagen and today the company has more than 600 shops in 28 countries including Lithuania. Depending on the country the stores has been known under four different names: Tiger, TGR, Flying Tiger and Flying Tiger Copenhagen. But with more than 170 new shops opening last year alone this is no longer practical and it is also important to make sure the customers get the same experience everywhere.
The Flying Tiger Copenhagen name is not new everywhere. It has been successfully tested in the new markets of North America and Japan since the first shops opened here.