{"id":4635,"date":"2025-11-17T00:00:00","date_gmt":"2025-11-17T00:00:00","guid":{"rendered":"https:\/\/akropolis.lt\/siauliai\/news\/startavo-akropolio-kaledine-kampanija-pagrindiniu-herojumi-tapo-lietuvos-nacionalinis-paukstis\/"},"modified":"2025-12-05T14:11:27","modified_gmt":"2025-12-05T14:11:27","slug":"startavo-akropolio-kaledine-kampanija-pagrindiniu-herojumi-tapo-lietuvos-nacionalinis-paukstis","status":"publish","type":"news","link":"https:\/\/akropolis.lt\/siauliai\/naujiena\/startavo-akropolio-kaledine-kampanija-pagrindiniu-herojumi-tapo-lietuvos-nacionalinis-paukstis\/","title":{"rendered":"Startavo \u201eAkropolio\u201c kal\u0117din\u0117 kampanija: pagrindiniu herojumi tapo Lietuvos nacionalinis pauk\u0161tis"},"content":{"rendered":"\n    <section id=\"post-hero-banner-block-683041f038ae4\"\n             class=\"post-hero-banner  \">\n        <div class=\"cover-img\">\n                                            <picture>\n                    <source media=\"(min-width: 901px)\" class=\"no-lazy\"\n                            srcset=\"https:\/\/akropolis.lt\/siauliai\/wp-content\/uploads\/sites\/5\/2025\/06\/red-bg-3-1920x613.jpg\">\n                    <source media=\"(max-width: 901px)\" class=\"no-lazy\"\n                            srcset=\"https:\/\/akropolis.lt\/siauliai\/wp-content\/uploads\/sites\/5\/2025\/06\/red-bg-3-1920x613.jpg\">\n\n                    <img src=\"https:\/\/akropolis.lt\/siauliai\/wp-content\/uploads\/sites\/5\/2025\/06\/red-bg-3-1920x613.jpg\"\n                         alt=\"Startavo \u201eAkropolio\u201c kal\u0117din\u0117 kampanija: pagrindiniu herojumi tapo Lietuvos nacionalinis pauk\u0161tis\"\n                         class=\"no-lazy force-no-contrast\">\n                <\/picture>\n                    <\/div>\n        <div class=\"container\">\n            <div class=\"event-content\">\n                                <h1>Startavo \u201eAkropolio\u201c kal\u0117din\u0117 kampanija: pagrindiniu herojumi tapo Lietuvos nacionalinis pauk\u0161tis<\/h1>\n                                <div class=\" app-download-bts\">\n                                                        <\/div>\n                                <div class=\"btn-wrap\">\n                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<script>window.dispatchEvent( new Event('acf\/loaded\/post-hero-banner'));<\/script>    <section id=\"text-block-6932e80ff3c5b\" class=\"text\">\n        <div class=\"container medium\">\n            <div class=\"content-wrap\">\n                <p>Prasidedantis kal\u0117dinis laikotarpis primena tai, kas svarbiausia \u2013 meil\u0119 artimiesiems, geb\u0117jim\u0105 atjausti ir pasir\u016bpinti kitais. \u201eAkropolis Group\u201c valdomi prekybos ir pramog\u0173 centrai \u201eAkropolis\u201c pristat\u0117 \u0161i\u0173 met\u0173 kal\u0117din\u0119 reklam\u0105 \u2013 jautri\u0105 animacin\u0119 istorij\u0105 apie berniuko ir vieni\u0161o baltojo gandro draugyst\u0119.<\/p>\n<p>\u201eKal\u0117dos \u2013 tai laikas, kai norisi priminti apie \u0161ilum\u0105, r\u016bpest\u012f ir artum\u0105. Kurdami \u0161i\u0173 met\u0173 kal\u0117din\u0119 reklamos kampanij\u0105 siek\u0117me, kad tai b\u016bt\u0173 daugiau nei tik reklama \u2013 priminimas, jog \u0161vent\u0117s prasideda nuo \u017emoni\u0173 tarpusavio ry\u0161io ir geb\u0117jimo u\u017emegzti \u0161iltus santykius. O kal\u0117din\u0117mis dovanomis, kaip visada, lengva pasir\u016bpinti prekybos ir pramog\u0173 centruose \u201eAkropolis\u201c, \u2013 sako Paulius Pocius, \u201eAkropolis Group\u201c rinkodaros ir komunikacijos vadovas.<\/p>\n<p>Pasirinkta netradicin\u0117 \u017eiemos simbolika<\/p>\n<p>\u0160i\u0173 met\u0173 kal\u0117dinei \u201eAkropoli\u0173\u201c reklamai pasirinktas animacinio vaizdo klipo formatas. Jo centre \u2013 Kal\u0117doms besiruo\u0161ianti \u0161eima ir ant snieguoto namo kamino tupintis vieni\u0161as gandras. Berniukas, i\u0161 prad\u017ei\u0173 baimin\u0119sis, kad pauk\u0161tis sutrukdys Kal\u0117d\u0173 seneliui atne\u0161ti dovan\u0173, ima baidyti netik\u0117t\u0105 sve\u010di\u0105. Vis d\u0117lto netrukus vaikas pagaili pauk\u0161\u010dio \u2013 jis tiesiog ie\u0161ko \u0161ilumos. Galiausiai \u012fvyksta kal\u0117dinis stebuklas: gandras \u012fkrenta \u012f namus per kamin\u0105 ir tampa netik\u0117tu \u0161eimos d\u017eiaugsmu. \u201eAkropoli\u0173\u201c kal\u0117din\u0117 reklama \u010dia: https:\/\/youtu.be\/b99MjITez1I?si=EBTQ3K0CnWIXUYKu<\/p>\n<p>Kaip ir ankstesniais metais, prekybos ir pramog\u0173 centr\u0173 \u201eAkropolis\u201c kal\u0117din\u0119 reklam\u0105 suk\u016br\u0117 k\u016brybin\u0117 agent\u016bra \u201eNot Perfect Vilnius\u201c.<\/p>\n<p>\u201eIe\u0161kodami id\u0117jos kal\u0117dinei reklamai, tur\u0117jome kelis skirtingus variantus. \u0160iemet nor\u0117josi netradicin\u0117s Kal\u0117d\u0173 temos, tad gandras pasirod\u0117 tinkamas simbolis. Galima \u012f\u017evelgti ir paralel\u0119, kad gandras atne\u0161a gra\u017eiausi\u0105 gyvenimo dovan\u0105 \u2013 vaikus. O tai puikiai dera su kal\u0117diniu laikotarpiu, kai kalbame apie stebuklus, d\u017eiaugsm\u0105 ir \u0161ilum\u0105\u201c, \u2013 pasakoja \u201eNot Perfect Vilnius\u201c \u012fk\u016br\u0117jas ir vadovas Paulius Sen\u016bta.<\/p>\n<p>Rezultatui prireik\u0117 pusme\u010dio<\/p>\n<p>Pasak jo, pasirinktas animacinio vaizdo klipo formatas Lietuvoje ma\u017eiau \u012fprastas, ta\u010diau u\u017esienyje m\u0117gstamas kal\u0117din\u0117se reklamose. \u0160i tendencija itin \u012fsitvirtinusi Vakar\u0173 Europoje, Did\u017eiojoje Britanijoje.<\/p>\n<p>\u201eAnimacija leid\u017eia pasakoti istorij\u0105 subtiliau ir jautriau, o tai itin tinka kal\u0117dinei temai. Be to, animacija suteikia k\u016br\u0117jui daugiau laisv\u0117s perteikti emocij\u0105, atmosfer\u0105 \u2013 gali sukurti stebukling\u0105 pasaul\u012f, kokio nesukurtum filmavimo aik\u0161tel\u0117je\u201c, \u2013 teigia P. Sen\u016bta.<\/p>\n<p>\u201eAkropolio\u201c kal\u0117din\u0117s reklamos k\u016brybos darbai u\u017etruko beveik pusmet\u012f, prie reklamos dirbo gausi komanda. Animacijos \u017eanras taip pati negail\u0117jo i\u0161\u0161\u016bki\u0173 \u2013 kuriant itin daug detali\u0173 turin\u010di\u0105 reklam\u0105, j\u0173 sujungimas \u012f vien\u0105 (angl. renderinimas) u\u017etrukdavo ir par\u0105.<\/p>\n<p>Kal\u0117din\u0119 berniuko ir baltojo gandro draugyst\u0117s istorij\u0105 pamatys ne tik Lietuvos, bet ir Latvijos \u017ei\u016brovai \u2013 \u201eAkropolio\u201c kal\u0117din\u0117 reklama bus rodoma abejose \u0161alyse.<\/p>\n<p>Be to, \u0161ventiniu laikotarpiu Vilniaus, Klaip\u0117dos ir \u0160iauli\u0173 \u201eAkropoliuose\u201c bus galima pamatyti ne tik tradicines \u0161ventines dekoracijas, bet ir kal\u0117din\u0117s reklamos heroj\u0173 gandr\u0105 \u2013 jis puo\u0161 prekybos centr\u0173 reklamines u\u017esklandas bei plakatus, al\u0117jose bus galima sutikti jo maskot\u0105<\/p>\n            <\/div>\n            <div class=\"social-share-wrap\">\n    <p>Pasidalinti:<\/p>\n    <div class=\"links-wrap\">\n        <a id=\"fb\" target=\"_blank\"\n           rel=\"noreferrer\"\n           href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/akropolis.lt\/siauliai\/naujiena\/startavo-akropolio-kaledine-kampanija-pagrindiniu-herojumi-tapo-lietuvos-nacionalinis-paukstis\/\"\n           class=\"social link\"><span>Facebook<\/span>\n        <\/a>\n        <a id=\"linkedin\" target=\"_blank\"\n           rel=\"noreferrer\"\n           href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/akropolis.lt\/siauliai\/naujiena\/startavo-akropolio-kaledine-kampanija-pagrindiniu-herojumi-tapo-lietuvos-nacionalinis-paukstis\/\"\n           class=\"social link\"><span>LinkedIn<\/span>\n        <\/a>\n        <div class=\"tooltip copy-link-btn\">\n            <button class=\"link copy-link helper-btn\" data-link=\"https:\/\/akropolis.lt\/siauliai\/naujiena\/startavo-akropolio-kaledine-kampanija-pagrindiniu-herojumi-tapo-lietuvos-nacionalinis-paukstis\/\">\n                <span>Kopijuoti nuorod\u0105<\/span>\n                <p class=\"tooltip-text\"\n                   data-copied=\"Nukopijuota!\" id=\"myTooltip\"><\/p>\n            <\/button>\n        <\/div>\n    <\/div>\n<\/div>        <\/div>\n    <\/section>\n\n<script>window.dispatchEvent( new Event('acf\/loaded\/text'));<\/script>","protected":false},"featured_media":4636,"template":"","meta":{"_acf_changed":false},"news_category":[],"class_list":["post-4635","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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